For two days in January, nearly 300 sales professionals, executives, and key partners gathered at the Visual Edge IT (VEIT) Sales Kickoff in Canton, Ohio. Held at the Pro Football Hall of Fame, the event wasn’t just a company meeting—it was a statement. A statement that VEIT is still here, still growing, and still a dominant force in the office equipment and IT space.
From production print to managed services to new market expansion, the message was clear: VEIT has a vision, and it’s executing.
Elite Company, Elite Venue
The Hall of Fame wasn’t just a cool backdrop for the event—it was a symbol of excellence and legacy, themes that tie directly to what VEIT has built over the years. Most competitors couldn’t dream of forging a partnership at this level, but VEIT made it happen. Their branding was everywhere, and over the last year, they’ve leveraged the relationship in ways that elevate their brand beyond the typical office equipment reseller.
NFL legends Mike Singletary and Cris Carter were on hand, with Singletary delivering a keynote that had people ready to run through brick walls.
Carter, who helped hand out awards on the final night, reinforced the winning mentality that VEIT continues to push in its culture.
Production Print Powerhouse
One of VEIT’s biggest strengths has been production print, and the numbers speak for themselves:
- Kyocera’s largest overall reseller in 2024
- Over 50 Kyocera TASKalfa Pro 15000c devices sold YTD
- One of Xerox’s biggest U.S. dealers
- Leading reseller for Iridesse production presses
Brian Ruiz continues to drive that program forward, and breakout sessions on production and wide format, including HP and Xerox devices, reinforced how critical this area is for VEIT’s future.
When Kyocera’s Don Duvall took the stage, the thing that got VEIT really excited, besides hearing they were the #1 Kyocera dealer in 2024, was the slide about their upcoming inkjet production device. No release date was given, but sales reps were fired up about what’s coming next.
Beyond Print: IT, Managed Services & Strategic Growth
VEIT’s future isn’t just about print. The company is heavily investing in IT, cybersecurity, Unified Communications (UC), and MPS (Managed Print Services).
Key takeaways:
- Managed Services Expansion: Eric Stavola led a breakout on MS portfolio strategies, showing how VEIT is pushing deeper into IT.
- Cybersecurity: With growing threats, VEIT’s investment in cyber solutions was another major focus.
- Unified Communications (UC): A breakout session highlighted the increasing demand for UC solutions and VEIT’s growth in this space.
- Sales Enablement: Keypoint Intelligence’s Chris Jones provided tools and strategies for reps to sharpen proposals and research.
CEO Austin Vanchieri made it clear that while acquisitions were once the growth model, VEIT is now focused on organic expansion—opening new locations in Cleveland and Texas at a fraction of the cost of acquisitions, as well as offices in other locations.
That strategy is already paying off. A major example? The dramatic reduction in excess inventory costs, which dropped from $600,000 to just $30,000 over the past few years as the company streamlined operations in these integrated locations.
The message to sales reps: VEIT is an elite company in this space. Be proud. Be confident.
Financial Strength & Industry Partnerships
The presence of Ares Capital, VEIT’s financial partner, sent a strong message. The reality is that Ares continues to stand behind VEIT—and their excitement about the company’s trajectory was clear.
VEIT also showcased its deep relationships with vendors and leasing partners:
- Karl Boissonneault, President of Xerox North America, spoke about the company’s partnership with VEIT.
- HP’s Alex Cervone highlighted MPS opportunities.
- Laura Blackmer, President, and Bill Corry of Konica Minolta attended.
- GreatAmerica’s Mitch Leahy and Hannah O’Donnell gave their presentation in NFL jerseys, embracing the Hall of Fame theme while discussing Winning the Game of IT Sales.
- Wells Fargo’s Jim Bialosky reinforced the company’s role in helping VEIT’s customers secure financing.
- US Bank was also a sponsor of the conference.
The final day featured a panel session with VEIT executives, including David Ramos (CSO), Sean Seward (CRO), Brian Frank (COO), Monica Vinay (CFO), and Missy Morrison (CHRO), and of course, Austin. Sales reps asked questions on everything from CRM tools to company strategy.
It was a chance for employees to get direct answers from leadership—a rare and valuable opportunity.
It was also cool for these people to all meet and see each other in person, something a coast-to-coast company like VEIT does not get to do too often. Having everyone under one roof together must be invaluable to these guys.
A Fired-Up Sales Force
While some presentations were serious and focused, others brought fun and energy to the room. Awards night was electric, with the crowd celebrating wins from across the company. Despite -8°F temperatures on the first morning, there was no cooling off the momentum.
The Bottom Line: VEIT is Strong, Focused, and Growing
VEIT is expanding, investing, and aiming to double in size over the next few years through organic growth in IT, UC, Print Management, and production print.
This wasn’t just another sales meeting. It was a reminder that VEIT is one of the most elite companies in its space.Their partnerships, their financial backing, their sales force—all of it points in one direction: up.
2025 is going to be a big year for VEIT. And after this event, the team is ready to make it happen.
SOURCE Industry Analysts Inc.
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